Our domain knowledge and experience help us to organise customised events for leading automobile manufacturers and organisations with a high level of professionalism and attention to detail.
Cougar Motorsport has been the brand experience consulting agency engaged to conduct Land Rover Experiences and Expeditions all across India since 2013.
We have been involved with selection of venue, preparation of off-road tracks as well as in managing the entire guest experience. A trained and certified pool of instructors from Cougar Motorsport instruct guests on all the drives.
Over a 100 Land Rover Experience events using off-road tracks as well as Dynamic Display Equipment have been organised by us so far.
Land Rover Expeditions
Cougar Motorsport has been involved with the end-to-end execution of multiple road expeditions for Land Rover, through Tiger Reserves in Central India in 2014 & 2015 as well as The Discovery With a Purpose Drive through Assam and Arunachal Pradesh in 2017.
Cougar Motorsport curated the Land Rover Journeys in India – a series of self-drive expeditions for Land Rover owners. 7 Journeys have been completed so far, including The Brahmaputra Experience through Assam & Arunachal Pradesh in 2019 & 2020, the Jungle Experience through Kanha & Pench in 2019 and to Bandhavgarh and Panna in 2020, the Himalayan Experience to Ladakh in 2019, the Thar Experience to Rajasthan in 2019 and the Snow Experience to Manali in 2021.
Our most fulfilling project for Land Rover has been 70 years Platinum Jubilee of Land Rover in 2018. Cougar Motorsport identified Sandakphu as the most befitting location for the celebration, colloquially referred to as The Land of Land Rovers and successfully executed a highly acclaimed national media drive over difficult terrain using new as well as heritage vehicles.
Cougar Motorsport set up and managed off-road experience zones during the launch of the New Range Rover Evoque and Land Rover Discovery Sport in 2020 as well as the All-New Land Rover Discovery in 2017 and the Range Rover Sport launch in 2013.
Cougar Motorsport was engaged in April 2023 to manage the Hyundai Explorers SUV community with end to end responsibility for drive curation, creative design, content creation, branding and drive management. 4 weekend drives have been completed so far, including Explore Ranthambore, Explore Tadoba, Explore Chail and Explore Athirappilly.
Cougar Motorsport was the program partner for the Tata Motors SUV Owners United League (SOUL) from 2018 to 2020 and organised 5 Iconic Drives to Dhanushkodi, Bhutan, Ladakh, Rajasthan and Kutch as well as 7 Weekend Retreats all across India for members of the SOUL community.
We were the program partner for the Tata Motors Full Throttle program in 2012 under which a series of 6 driving expeditions titled the Himalayan Experience, the Nilgiri Experience, the Konkan Experience, the Thar Experience, the Kutch Experience and the Jungle Experience as well as 18 offroad Trails were organised throughout India for owners of Tata Motors vehicles.
Cougar Motorsport designed and managed an offroad track to demonstrate the capabilities of the Tata Yodha 2.0 and Tata Intra V50 commercial vehicles during their media launch at Hyderabad in 2022. This was an industry first experiential event where fully loaded commercial vehicles were driven by attending media over the course to simulate real-world scenarios.
Cougar Motorsport set up and managed off-road experience centres in Delhi and Mumbai to highlight vehicle attributes during the launch of the Tata Punch in 2021. We also presented the winning concept and executed it to make the Tata Punch the first vehicle ever in its class to go up to Sandakphu peak.
Cougar Motorsport designed and produced terrapods for the launch and activations of the Tata Hexa in 2016. We also managed the off-road experiences using these mobile terrapods at the Hexa Experience Centres set up across India to deliver drives to thousands of guests.
Cougar Motorsport designed and produced terrapods for the launch of the Tata Safari Storme in 2013. These terrapods were moved and used for activations in various cities across India.
We designed and managed an experience zone inside the Tata Motors plant at Pune in 2013 during the Horizonext launch event. Over 500 visitors visited the experience zone and drove various vehicles over a specially created off road track. Instructors from Cougar Motorsport supervised the drives.
Cougar Motorsport was the drive partner to design and manage a unique off-road experience for the first in the world media drive of the 5 door Maruti Suzuki Jimny held from May 21 to 24, 2023 at Maldevta Farms in Dehradun.
Cougar Motorsport also designed and managed an off-road experience zone to showcase the All-Grip AWD system and other vehicle attributes of the new Maruti Suzuki Grand Vitara during a 4-day media drive at Udaipur in 2022. This was followed up with the setting up and management of similar off-road experience zones for customers and prospects in the NCR region as well as Pune, Hyderabad, Chennai and Kochi.
Cougar Motorsport was the off-road partner for the inaugural Apollo Tyres Bad Road Buddies event at Goa in 2019. We also organised the Apollo Tyres Bad Road Buddies Snow Drive video shoot at Lahaul valley in 2021.
Cougar Motorsport was the program partner for the first of the Isuzu Discoveries The Legends Series self-driving expedition to Bhutan held in 2019 for Isuzu iV League members.
Cougar Motorsport designed and managed the off-road track and high-speed dirt track for the Pajero Heart in Mouth with Masuoka organised by HM – Mitsubishi in Pune in 2015. Hiroshi Masuoka, a two-time Dakar Rally winner with many other accomplishments to his credit gave over 200 thrilling test drives to guests during the event.
Cougar Motorsport designed and managed the off-road track for the Pajero Sport Heart in Mouth organised by HM – Mitsubishi in Bangalore &Hyderabad in 2013 and Ludhiana in 2015. Cougar Motorsport was the off-roading partner for the Pajero Heart in Mouth – Tame the Wild events organised by HM – Mitsubishi in Delhi and Vadodara in 2011.
Cougar Motorsport was the program partner and executed the first ever Gang of Dusters West Coast Expedition in 2013, followed by the Desert Odyssey in 2014 & 2015 and the Aamby Valley & the Mumbai Daman Drives in 2016.
Cougar Motorsport created an off-road experience track and executed the Q- Drive for Audi using Q5 & Q7 vehicles in Jaipur in 2011.