Cougar Motorsport is an organisation that combines the thrill of motor sport & motoring with the essence of luxury. Started in April 2009, we pioneered the concept of luxury driving expeditions in India. In the 11 years completed as on 30th April 2020, we have successfully conceptualised and executed 248 bespoke and premium events, including those for Land Rover, Tata Motors, Isuzu, Mitsubishi, Renault and Apollo Tyres.

Being the exclusive organiser and franchisee of RFC India, we are the India representative of one of the toughest motor races in the world – The Rainforest Challenge of Malaysia. We are also the facilitators of The India 4X4 Week, India’s largest convention focused exclusively on vehicles with 4WD capability, their owners and everyone with an interest in the same.

We are a Small Business/Organisation member of Tread Lightly! An international nonprofit organisation with a mission to proactively protect recreation access and opportunities in the outdoors through ethics education and stewardship initiative.


Cougar Motorsport is a proud winner of the Motorsport Award of the Year for 2015 from CNBC TV18-Overdrive, Event of the Year Award at the 2015 Off Road Awards powered by EVO India and Motorsport Star of the Year Golden Steering Award from AutoBild-Headlines Today.

Download Profile >



Jagat Mohan Aggarwal

I was expecting more serious off-roading. Otherwise got all kind of terrain to experience and appreciate the capability of Range Rover. Excellent!

Bhavik Mehta

It was amazing.

Saurabh Gupta

Excellent team performance & once in a lifetime like experience.

Shewta Mehta

Such kind of Journeys should never end and should be organized quite often. Fantastic experience overall. Thank you.

Navneet Singh

I missed crossing the river in this trip.

Manisha Gill

Awesome experience! Great team! Loved the Journey! Looking forward to more adventurous trips.

C.E.O & Managing Director, Tejukaya Group Of Companies, Mumbai / THD 2015 & 2016

Pranav P. Tejookaya

I have had the best experience traveling in the Himalayan Dash 2015. You have shown me the places where I wouldn’t have gone otherwise. The entire crew including Ashish treated me and everyone travelling with us as a family and Cougar Motorsport took care of the minute details and prepared us for the challenges everyday before we started for the drive in the morning. We completed the Himalayan Dash successfully taking back lots of memories with us. This made me repeat the Himalayan Dash in 2016 which was even better than the 2015 Dash. I would recommend Cougar Motorsport to everyone who wants to make memories as they don’t just show you places they make beautiful memories for you.

Chairman, Seema Dental College & Hospital, Rishikesh / THD 2011 TDD 2011

Amit Gupta

I’ve had the pleasure of being a part of some Events managed by Cougar Motorsports. Mr Ashish & his wonderful team has always been attentive and accessible to my needs. They respond back in a timely manner to my emails, phone calls or texts. I found them to be very organized and thoughtful of all aspects leading up to the event and on the event day. Their attention to detail and follow up has been a key strength of theirs. They have always gone above and beyond in their commitment. They are very good marketers and have been great with promoting for attendees and sponsors. Printed materials for the event is always done very professionally and are eye catching. I have had the best unique experiences on adventure thru them, I would highly recommend their company for all adventure based events managed by them.

Deepak Shah

We participated in the Himalayan Dash 2012 ( our first time) & were very happy with the arrangements & selection of hotels provided by Cougar Motor sports. Even in extreme conditions & staying in tents, we were provided hot food & hot water. This speaks immensely of the in-depth planning required by the organizers. The Route is well laid out, with every day driving range of not more than 50 or 80 kms. This helps a lot for drivers like me as it was my first time in such terrain. It was fun, it was challenging…. but at the end, we enjoyed our everyday bon-fire & singing. This brought our entire team together, like one big family. Ashish knows the route too well & has now become an absolute veteran in all his drives. I look forward to joining Cougar in the next editions of Himalayan Dash or Desert Dash.

Reshma Krishnan

Came across Cougar Motorsport on a friend's FB page and was instantly sure that I want to do this self driving trip. We assembled on the given day at Shimla to a warm introductory session by the Cougar team. We were a team of 4 women and were taken care of in every possible way...right from the smallest of health concerns to the biggest of vehicle problems. Would definitely recommend them for self driving expeditions to you all. Thank u Ashish and your team ....I have some incredible memories of my trip with u'll.

Suresh Reddy Saribala & Lavanya Reddy Nutankalva

We have participated in two events conducted by Cougar Motorsport , One was the Himalayan Dash for a 9 day trip and the second the Desert Dash for a 4 day trip. We have made several trips all over the world; I would rate this to be in my top 3 trips and definitely a number # 1 in thrill and luxury travel category. It is very well organized with a unique experience. Ashish and his team took extreme care to provide a safe travel along with maximum comfort at the remotest places in India. We are planning to make another trip with our US born kids in the coming years and highly recommend this trip if you are an outdoor adventure enthusiast…

Shantanu Mukerji

We had a terrific time. Probably the most enjoyable and sociable rally, The Desert Dash and the excursion, The Himalayan Dash, ever. A well thought out route, selected group of very pleasant like minded people, and experiencing the sheer breadth of territory covering the country side by day and bedding down in the heritage palaces at night with a memorable distillation of Essence of India. Just loved the comaraderie within the group, the positive mood and the sheer enthusiasm. We cannot think of anything that would have been improved on. The organisation, Cougar Motorsports, the route, palatial accommodation, fun activities, food, wine and everything, more than exceeded our expectation. In short, it was always a great rally / excursion, superb company, amazing hotels, marvellous terrain and organised and planned meticulously by Mr Ashish Gupta with superb attention to details, unfailing charm and helpfulness.

Mumbai / THD 2016

Latha and Manikkan Sangameswaran

I and Manikkan have been intending to join Ashish Gupta on the Himalayan Dash self-driving expedition, ever since he started in 2010. Ashish and Manikkan have worked together since 2000 and we were well aware of the passion, intensity and professionalism that Ashish brings to any task on hand. Himalayan Dash is an adventure, an expedition, a journey, that uplifts your soul, challenges your spirit and puts you through one of the toughest tests of your life. It can daunt the most undaunted amongst us. Simply speaking it is a mind game, a real test of your nerves….And, full credit to Ashish and his team for preparing you for this wonderful experience. Every painstaking detail is meticulously planned in the most professional manner possible….the drive itself is leisurely, yet so tough; picturesque, yet so demanding; breath-taking, yet so treacherous. The Cougar Team serves you this must-do experience in a silver platter; with the best stays possible in the Himalayan country and unimaginable luxury in arguably some of the toughest terrains of the world. The team delivers beyond your expectations and delights you with their service in every possible eventuality, be it a medical emergency, a vehicle breakdown at the Khardungla Pass, or any unforeseen surprises that may come up in such an adventurous journey. Motorsport is Ashish’s true calling and the experience that the Cougar team creates for all its patrons is truly awesome. Here’s wishing Cougar Motorsport Pvt. Ltd., the very best in the years to come and many more happy expeditions to their credit.

Co Founder & Director, Irrawaddy Towers Asset Holding Pte Ltd, Singapore, Irrawaddy Green Towers Ltd. / THD 2016

Arun Kapur

This is to certify that I was a part of Himalayan Dash self driving adventure trip from Shimla to Lehorganised by Cougar Motorsport led by Ashish Gupta and his capable team during the summer of 2016 (2nd to 12th July 2016). To say that this was one of the most memorable road trips of my life would be an understatement! I made some amazing friends and the team spirit and bonhomie amongst all the participants (all of whom I met for the first time) was unbelievable. I am well into my sixties and for me, it was a dream come true and it helped to tick one of my bucket lists!! In this context, I must complement Ashish and his wonderful team who were there each step of the way, allaying any and all concerns of the participants, ensuring that all medical and logistics support were meticulously organised and practically all our creature comforts were impeccably taken care of. As one can imagine, with 15 odd cars and more than 40 odd participants in such a gruelling and harsh mountainous terrain with some of the highest passes in the world, it does take its toll on both men (women) and machines. However, it was the thorough and impeccable preparation of the Cougar Motorsport team combined with passion and warm personal touch which saw the entire expedition conclude successfully with no major issues. With regard to stay and food arrangements, what I found refreshing was the fact that you actually get what is being promised - so there are no bad surprises. The hotels in Mashobra and Leh were amongst the best and even the camping locations were lots of fun and very well organised. Ashish himself is a thorough professional and that professionalism (combined with passion and care) has been inculcated and is pervasive in his entire team. Based on my personal experience, I would strongly recommend any event organised by Cougar Motorsport for any adventure enthusiast.

New Delhi / THD 2015

Ruchita & Vishal Pandit

A spectacular adventure! Driving through amazingly scenic locales and stunning snow-bound Himalayan passes was absolutely wondrous. It really is the best way to experience the striking beauty of this region. We met a really nice group of people with much fun and laughter happening throughout the trip. Wonderful memories! Kudos to Ashish and Cougar Motorsport Co. for a superbly planned and organized trip. They took care of everything – great board and lodging, accompanying medical and service facilities, keeping to time-schedules and very importantly ensuring that our vehicles drive safely in a single file over long-distances. Truly a fabulous trip - so happy we could do it.

New Delhi / THD 2013

Harish Krishnamachar

We went on the Delhi – Leh – Srinagar trip with Cougar as a pre 50th B’day party. Apart from the views and terrian that nature turned on. The team at Cougar led by Ashish turned on a superb display of efficiency, safety and hospitality to make the trip truly memorable. Would love to do another trip with them.

New Delhi / TDD 2011

Arvind Vishwanathan

A few years ago my friend and I went for a Rally through Rajasthan organized by Cougar Motor Sports. I must say without hesitation, that their planning of routes, detailed information about everything during the rally, amazing arrangements for the Hotels and each and everyone of the participants were made to feel special ! Till date when friends are together, we reminiscence about those few days through Rajasthan and the wonderful team at Cougar Motor Sports that made it happen.... Effortlessly ! Full mark and kudos to the entire team at Cougar Motor Sports and Ashishparticularly !

New Delhi / THD 2013

Gayatri Venu gopalan

What struck us about the team at Cougar, Ashish in particular, was that they didn't seem to run it as a business. The attention to detail was something to learn from- in making sure that the every member of the group was taken care of, was comfortable and was enjoying the trip. Our group had people from various backgrounds and age-groups coming in, from youngsters who'd just finished graduation to middle aged couples to septuagenarians, and the team made sure that we gelled and had a good time together all through. It's a shame that we haven't been able to do further trips with Cougar. Shall look forward to the next.